Customer Overview
Global leader in the wine and spirits industry, known for its diverse portfolio of premium brands across more than 160 countries. The company focuses on sustainable and responsible growth, blending tradition with innovation in the production of its beverages.
Business challenge
- The challenge lies in streamlining communication and information dissemination between Beverage Manufacturer, it's affiliates, and wholesalers. The existing process, involving on-demand interactions with sales agents for accessing institutional, commercial, and financial information, poses significant inefficiencies.
- Sales agents are burdened with collecting and dispatching requests, leading to delays and difficulties in tracking and following up on inquiries.
Solution
Business Solutionβ
The solution involves implementing a self-service portal using Salesforce capabilities, integrated with Solution's data backbone, to provide real-time access to institutional, commercial, and financial information for both Beverage Manufacturer employees and wholesalers. Leveraging Experience Cloud, Salesforce CMS, and automation features, the solution aims to streamline processes, enhance user experience, and enable global deployment scalability for efficient communication and collaboration across affiliate countries.β
Technical Solutionβ
B2B solution based on Salesforce Experience Cloud and Customertimes assets, integration with different services.
Technologies used
Results & Business Outcomes
- Client experienced a significant reduction in manual processes, streamlining communication between employees and wholesalers, resulting in faster access to critical information and improved decision-making. β
- With the self-service portal's user-friendly interface and real-time data accessibility, customer satisfaction surged, driving increased engagement and loyalty.β
- Leveraging Salesforce's robust capabilities and seamless integration, Client revolutionized its operations, positioning itself as an industry leader in efficiency, innovation, and customer-centricity, poised for sustainable growth and global expansion.
Business outcomes
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