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CPG Digital Transformation​

CPG Digital Transformation​

Empowering CPG Companies Through Digital Transformation

Unlock peak performance for your CPG brand. Discover how our tailored solutions can streamline your operations and fuel growth. ​

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Effective go-to-market strategies for CPG brands

Build winning go-to-market strategies powered by your consumer data.

Connect with a tech expert

Retail execution​

Our award-winning apps, including CT CPG, CT Mobile, and CT Vision, ensure top performance for company sales reps. Advanced field activity planning integrates Salesforce data for seamless scheduling and route planning. AI-powered store checks, customizable surveys, document generation, and guided visit flows enhance productivity and effectiveness.​

Trade promotion management​

Our trade promotion management expertise helps CPG companies efficiently plan, execute, and analyze promotions for maximum ROI and market impact. Advanced analytics and real-time data optimize promotions, improve retailer collaboration, and provide deep consumer insights.​

CPG order management

We empower your business with a centralized price engine for CPG order management, ensuring accuracy and consistency. ​Handle price lists and rules effortlessly with exact calculations available on- or offline. Manage complex commercial conditions from field sales, call center, or self-service portals. Streamline order management, maintain inventory, and enhance customer satisfaction.​

Data solutions for effective go-to-market

Our data solutions merge manufacturer, customer, and consumer data to provide a comprehensive view, enabling effective go-to-market strategies. Informed decisions, optimized marketing efforts, and enhanced customer engagement are achieved through our powerful data solutions. Gain valuable insights and drive better business outcomes.

How we're making an impact on the CPG industry

35+
CPG brands partnered with Customertimes
~$400B
Total revenue of our CPG customers ​
30%
Reduced production lead time for CPG manufacturers ​

Tailored solutions made for CPG organizations

B2B Sales channels

Deploy digital solutions that equip brands to engage with various B2B channels, increasing sales and accelerating the manufacturer-to-consumer supply chain.

Retailers
Wholesalers
Brand stores
B2B portals
Independent stores

B2C Sales channels

Build direct relationships and direct sales between manufacturers and consumers for higher margin and faster time to market.

Consumers data platforms (CDP)
Real-time marketing
Direct to consumer marketplace

Brand and loyalty management

Use data to better understand customer behavior, and improve brand and loyalty programs through the power of AI.

Influencers management
AI driven consumers segmentation
Indirect promotion programs

B2B Sales channels

Expand reach by creating new B2B channels, increase sales and improve supply chain efficiency.

B2C Sales channels

Engage directly with consumers to build stronger brand loyalty. Bypass the intermediaries to maximize margins.

Brand and loyalty

Enhance customer retention by creating personalized experiences to ensure long-term growth.
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B2B sales channels

Optimize your marketing campaigns by combining B2B and B2C data with advanced platforms, dynamic segmentation, and AI-driven decisions.
Use your in-house data to create personalized journeys for enhanced customer reach.
Increase revenue by directly engaging and building strong relationships with customers.
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B2C Sales channels

We help you connect directly with your customers, enhancing control over your brand and increasing profitability.
Enable personalized journeys and offerings using data for a seamless and customized customer experience
Maximize campaign effectiveness by targeting consumers directly and building strong customer relationships.
Decrease sales operational expenses by launching an effective
B2B digital strategy and B2B commerce portals
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Brand and loyalty

With expertise in both B2B & B2C loyalty programs & gamification, we can help you build effective personalized loyalty solutions.
Work with key opinion leaders and influencers for better brand perception.
Develop dynamic segmentation and real-time marketing for personalized loyalty programs and journeys.
Develop new consumer acquisition channels.

Industry related expertise

Digital commerce

Whether it's fine tuning your B2B & B2C portals or boosting your D2C sales, we'll help you develop an effective digital strategy that supports your efforts around omnichannel marketing and brand awareness.

Marketing automation

Develop personalized customer experiences by implementing a marketing automation strategy. Get support for your targeted email campaigns, automated lead nurturing, social media engagement, and omnichannel marketing.

Al and image recognition

Leverage Al-powered image recognition using CT Vision for a clearer view of your product journeys from shelf to consumer, ultimately driving sales growth.

Customer & consumer 360

Use data management and analytics to get a single view and strategic understanding of your customers and consumers. Map your journey across various touchpoints. Identify opportunities for improvement based on C&C 360 data.

Sell-in & sell-out data analytics

Gain insights on sales and forecasting with sell-in data. Use sell-out data for a clear understanding of consumer behavior and product performance at the retail level. This will help with better sales forecasting, and improved inventory management.

Direct store delivery & van selling

Leveraging our deep expertise in direct selling and DSD, we streamline sales across modern and traditional trade channels, handling complex commercial conditions through field reps, telesales, and omnichannel platforms like self-service portals and B2B commerce.

CPG case studies: Real stories, real impact

All case studies

How Customertimes helped Orkla automate the assignment of 60,000+ customers to different sales territories.

Modernizing Integration and Customer Insights

Banking
Insurance
Software
Pharma
HLS
Manufacturing
CPG
Beverage

Industries we serve in CPG​

From food and beverage to consumer health and fashion, our experience is unmatched.​

Fashion

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Food

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Beverages

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Consumer Health

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Tobacco Products

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Pet Care

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Household Supplies

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Personal Care & Cosmetics

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CT Mobile: Supercharge CPG business growth

CT Mobile is a complete solution built on Salesforce for sales reps that's fully functional offline. Powered by Al-driven analytics, CT Mobile supports order management, activity planning, advanced visit execution, and sales enablement.

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Hear what our customers have to say

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30%

Reduced production time

“You need to have someone who is an expert in the technology first, but also in the domain. [Customertimes] knows how to work with us because they know our business, and at the end we are satisfied”

Tony Khosravi Dehkourdi
Software Engineering Lead, Pernod Ricard
Portrait photo of a man with glasses
Portrait photo of a man with glasses
Portrait photo of a man
Portrait photo of a man with glasses
Industry leaders
trust Customertimes
I have been very impressed with the quality of developer that Customertimes have been able to supply us and their commitment to helping us deliver big, complex, time-constrained projects.

NDA

SAP Development Manager
Good to work with, offer a flexible relationship, allowing the days worked to be increased/decreased as work arrives.

NDA

IS Project Manager
"I would say that working with Customertimes is really like working with a Partner. They try to understand your needs. They don't try to oversell something complicated. They just try to make things work with you and for you and they really work hard for you. With Customertimes it's work hard play hard."

Tony Khosravi Dehkourdi

Software Engineering Chapter Lead, Pernod Ricard 
We’ve had a good, long-lasting relationship with Customertimes for many years – more than 5 years between Customertimes and Pernod Ricard. We’ve been working on a regular basis to take into account all the innovations coming from digital platforms, especially Salesforce. These applications are the ones we use for our field sales teams and our sales management teams.

Adrien Combet

Product Owner Sales Force Automation & Global Sales Tech, Pernod Ricard
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Insights from the industry

Read more
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Deep domain expertise in specific Industries

With a targeted focus on a select few industries, we deliver proven solutions to modernize your business, save time, and lower costs.

Healthcare & Life Sciences

Insurance

Beverage

Illustration of three bottles

Manufacturing

Software

See how we're elevating the biggest CPG brands

Discover how we're elevating the biggest CPG brands. Talk to our experts today.

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