Middle Sales Development Representative

Job Description

We are seeking a proactive and results-driven Sales Development Representative to join our team. In this role, you will focus on lead generation, qualification, and prospecting to drive new business opportunities.
You will engage with potential clients through outbound activities, including cold calling, emailing, and LinkedIn messaging, while utilizing tools such as Salesforce, LinkedIn Sales Navigator, ZoomInfo, and Drift to maximize outreach efforts.
Additionally, you will collaborate with marketing and content teams to personalize messaging and ensure seamless lead handover to the sales team.

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Requirements:

• Experience: 1-2 years in a similar role, preferably in B2B sales or SaaS;

• Skills: Strong verbal and written communication skills; proficiency with tools like Salesforce, LinkedIn Sales Navigator, and outreach platforms;

• Mindset: A growth-oriented approach coupled with the ability to adapt quickly to changing priorities;

• Organization: Exceptional time management and attention to detail, especially in managing multiple leads and tasks simultaneously.

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Responsibilities:

Lead Generation & Prospecting

• Develop a comprehensive understanding of Customertimes offerings to effectively communicate value propositions and tailor messaging to client needs;

• Identify and research new business opportunities using tools such as ZoomInfo, LinkedIn Sales Navigator, and other prospecting platforms;

• Engage with potential clients through outbound activities, including cold calling, emailing, and LinkedIn messaging.

Lead Qualification & Handover

• Qualify leads based on BANT (Budget, Authority, Need, and Timeline) criteria, ensuring a smooth transition to the sales team;

• Generate Business Development Qualified Leads (BQLs) from outbound and inbound channels, including website bots (e.g., Drift), webinar registrations, and social media interactions.

Performance Management

• Consistently meet and exceed daily, weekly, monthly, and annual BQL targets;

• Monitor outreach activities of competitors to adapt and refine market segment strategies.

Content Personalization & Collaboration

• Partner with content and marketing teams to create engaging and personalized messaging that drives conversions and enhances ROI;

• Take ownership of your assigned market segment, becoming a subject matter expert in outreach strategies tailored to that niche.

Data Management & Best Practices

• Maintain clean and accurate lead database records to ensure effective follow-ups and reporting;

• Document and share best practices within the SDR and BDR teams to continually optimize outreach strategies.

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What We Offer:

• Competitive salary;

• 100% remote opportunity;

• Medical Insurance: Comprehensive health and dental insurance for you and your family, starting from the 4th month of employment upon successful completion of your probation period;

• Retirement Savings Plan (RRSP): Access to a Registered Retirement Savings Plan (no matching) after the successful completion of your probation period;

• Paid Time Off: 10 business days of paid vacation leave annually. Additional business days of paid leave for personal purposes, as applicable;

• Travel Expenses: Travel costs and expenses reimbursed in accordance with statutory and company regulations;

• Personal Development Plan (PDP) & Mentorship: Annual personalized development plans. Clear career progression tracks. Opportunities to participate in mentorship programs as a mentor or mentee;

• Education: Free language courses. Internal education programs. Access to the Udemy learning platform for skill enhancement;

• Remote Work Support: In accordance with Customertimes' Business Expense Policy, you can claim up to C$200 per month for home office internet expenses, reimbursed upon providing documentation of actual spending.

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