Meet the Women of Customertimes
Elena Shane is:
- Salesforce Principal Architects Lead at CT
- An avid hiker
- A triathlete in training
She’s also a vital part of our Salesforce practice, so we’re thrilled to feature her in our Women in Tech series.
Elena! We’re so glad to have you as part of CT. How did you first get connected with us?
I got a degree in Computer Software and Automated Systems. IT looked like a promising (and very interesting) career path, so I decided to give it a try after I graduated. Before I joined CT, I worked for 8 years at another IT consulting company as a C++ Developer and Lead Developer, but I wanted to go further in my professional development.
Customertimes was a good choice to continue my journey in IT!
What roles have you held here?
I came to CT as a Lead Developer, but after I gained more project experience, I was promoted to Salesforce Solution Architect and then to Salesforce Principal Architect Lead in our Salesforce practice.
What do you love about your job?
I’ve worked in IT consulting for my entire career. I like it because consulting means speed and variety – we have to do our tasks quickly, and we get to work on lots of different tasks. It allows me to develop rapidly.
What has been your most exciting project at CT?
So far, it was the work we did developing a platform for a global healthcare organization. The platform served as a central location for patients and doctors to input information from virtual clinical trials. The information from the trials was processed quickly, which meant that results could be analyzed much faster than they had been in the past. The project was used for COVID vaccine testing results, but it will be used for other trials in the future.
This was such an important project, and our entire team was very excited to be working on it. We knew the social significance of what we were doing, so we were very glad to be part of it!
What would you tell other women who want to pursue a career in technology?
Go! Do it! Don’t be afraid.
What’s your strategy for successfully managing your team?
People are our main resource. It’s important to adequately motivate them, give recognition and direction, and allow them the freedom to express themselves.
I’ve also found that it’s very important to let people know you care about them. I appreciate when my managers do that for me, so I make an effort to do it for my team.
What do you like to do outside of work?
I love sports in any form, especially running, swimming and cycling. Before the war, I was training to do a triathlon this summer. I’m not sure it will be possible now, but at the moment, we have more important things to think about.
My family also loves to go hiking in the mountains. Now that it’s getting warmer, hopefully we’ll be able to get back out there soon.

“I've worked with Elena on several projects, and I’m always impressed by several things. First, her technical acumen is second to none, and second, she focuses on finding the most practical solution to every problem. Most importantly though, she elevates the game for every team she is part of by ensuring they come out with a better understanding of the solution and the method she used to arrive at it.” - Jim Goldfinger, Chief Customer Officer
Discover CT-fm-converted.png)
CT Top 5: Why We Can't Wait for Dreamforce '22
-fm-converted.png)
BioCatch Automates Incentive Compensation with Xactly
-fm-converted.png)
Customertimes + Creative Dock: Keeping an Industry Disruptor on Track
-fm-converted.png)
Integration Insight from CT's MuleSoft Expert
-fm-converted.png)
AppExchange Mavericks: Customertimes Solutions
-fm-converted.png)
Discovery First: Ensuring a Seamless MuleSoft Integration
-fm-converted.png)
Alimera Sciences Boosts Productivity with CT Mobile
-fm-converted.png)
Brian Borack Joins Customertimes as Chief Operating Officer
-fm-converted.png)
Xactly & Customertimes Improve Sales Performance Management
-fm-converted.png)
Meet the Women of Customertimes
-fm-converted.png)
Orkla Automates Territory Alignment with CT Mobile & CT CPG
-fm-converted.png)
Meet the Women of Customertimes
-fm-converted.png)
ISG Names Customertimes a Salesforce Ecosystem Leader
-fm-converted.png)
Propel Goes Global with PDO and Managed Services
-fm-converted.png)
Meet the Women of Customertimes
-fm-converted.png)
Choosing the Ideal PDO Partner
-fm-converted.png)
Customertimes Launches The Give Back to Ukraine Fund
-fm-converted.png)
CT Software Announces New Consumer Health Projects
-fm-converted.png)
The Top 5 QA Testing Metrics
-fm-converted.png)
UMMC Uses Salesforce Health Cloud to Improve Pediatric Psychiatric Care
-fm-converted.png)
Minimizing the Impact of Log4j and Other Java Vulnerabilities
-fm-converted.png)
DFG152 is Live on Salesforce AppExchange
-fm-converted.png)
A Year of Giving
-fm-converted.png)
Leverage the power of Salesforce automation with CT Orders
-fm-converted.png)
New Product Idea? 5 Things to Look for in a Salesforce PDO
-fm-converted.png)
A Sharp USA Customer Success Story
-fm-converted.png)
Organic Growth: Building an Agile, Scalable Salesforce Team
-fm-converted.png)
Open to Hire? 5 Ways to Deal with a Staffing Shortage
-fm-converted.png)
The Transformation Guidebook
-fm-converted.png)
CT Vision is now live on Salesforce AppExchange
-fm-converted.png)
Unlock Customer-Centric Growth with the World's #1 CRM
-fm-converted.png)
[On-Demand] Growing a Profitable Salesforce Practice
-fm-converted.png)
Launch Excellence in a Post-Pandemic World
-fm-converted.png)
A Sirenum Customer Story
-fm-converted.png)
Making a Switch: 5 Things to Consider When Switching Salesforce Partners
-fm-converted.png)
Customertimes Announces Expanded Salesforce Industries Practice
-fm-converted.png)
Use case of CT Mobile for Consumer Packaged Goods - Beiersdorf
-fm-converted.png)
Customertimes How To: Uniting Sales Cloud and Service Cloud
-fm-converted.png)
Bench Strength, and Other Introductions
-fm-converted.png)
Meet Alexis: Introducing Our PepUp Tech Intern
-fm-converted.png)
Customertimes How To: Building Better Salesforce Reports
-fm-converted.png)
Stand Out: Overcoming Digital Fatigue in a Crowded Marketplace
-fm-converted.png)
Connecting Image Recognition Technlogies to the Salesforce Ecosystem with CT Vision
-fm-converted.png)
[On Demand] Launch Excellence in a Post-Pandemic World: The right Life Sciences ...
-fm-converted.png)
Customertimes Announces Strategic Partnership with Blue Consulting
-fm-converted.png)
Expanding Our Reach, Building Our Communities
-fm-converted.png)
Discover CT: Anna Andreieva
-fm-converted.png)
Discover CT: Sergey Selivanov
-fm-converted.png)
CT Orders Whitepaper
-fm-converted.png)
Giving Back Is in Our DNA
-fm-converted.png)
Customertimes is Awarded Three Best in Class Distinctions in POIs 2021 Retail Sa...
-fm-converted.png)
Discover CT: Dmitry Selkov
-fm-converted.png)
Discover CT: Denny Gracey
-fm-converted.png)
Automating Order Management with CT Orders
-fm-converted.png)
ISG Names Customertimes a Rising Star
-fm-converted.png)
Bitcoin Is Just the Beginning: How Blockchain Will Revolutionize Data Collection...
-fm-converted.png)
Two Major Challenges of AI Adoption for Enterprises
-fm-converted.png)
Commercial Launch Enablement for Emerging Life Sciences Companies
-fm-converted.png)
The Holy Grail of Customer Engagement: A True 360° View
-fm-converted.png)
CRM: It's a Journey not a Event
-fm-converted.png)
Strategies to Maximize Your CRM/CX Investments
-fm-converted.png)
Women in Tech: Angel Di Legge Kokoszka
-fm-converted.png)
Efficiency vs. Effectiveness: Getting the Right Things Done
-fm-converted.png)
Women in Tech: Svetlana Makhlysheva
-fm-converted.png)
Customertimes and PepUp Tech announce support for the Pennsylvania Innocence Pro...
-fm-converted.png)
Improve the Human Element of Your CX for More Emotional Connections
-fm-converted.png)
James Goldfinger Joins the PepUp Tech Board
-fm-converted.png)
Customertimes and Competera Announce Strategic Partnership
-fm-converted.png)
Women in Tech: Maria Karandin
-fm-converted.png)
Back to the Future – Dusting Off the Old Playbook for Salesforce in Healthcare
-fm-converted.png)
Bringing a Product to Market: An Interview with Park Capital’s Alex Lopatine
-fm-converted.png)
Women in Tech: Tahuana Cirati
-fm-converted.png)
DevOps Strategy: A Journey to Efficiency
-fm-converted.png)
Megatrends in Customer Experience Webinar | Customertimes, Edify, Verint, eGain
-fm-converted.png)
Introducing Women in Tech: Meet the Inspiring Women of Customertimes
-fm-converted.png)
CT Orders - Sales automation with easy order taking
-fm-converted.png)
Sharp and Customertimes | A Salesforce Implementation Story
-fm-converted.png)
A Look at Marketing's Biggest Data Challenges of the 2020s
-fm-converted.png)
What makes a successful CRM Journey
-fm-converted.png)
Customertimes Partners with PepUp Tech to Train a New Generation of Salesforce P...
-fm-converted.png)
Customertimes welcomes Sergey Zinin as Global VP of Verticals and Business Consu...
-fm-converted.png)
PepUp Tech Announces New Partnership with Customertimes
-fm-converted.png)
How do you build a high-performing, cost-effective CRM technology team?
-fm-converted.png)
Сustomertimes Achieves Salesforce Master Navigator Status for Delivering Experti...
-fm-converted.png)
Customertimes and Propel Announce Global Strategic Partnership
-fm-converted.png)
Is It Time to Revise Your Business Continuity Plan?
-fm-converted.png)
Customertimes Achieves Salesforce Master Navigator Status for Delivering Experti...
-fm-converted.png)
Customertimes Continues to Expand
-fm-converted.png)
Customertimes achieves Salesforce Master Navigator status for delivering experti...
-fm-converted.png)
Choosing a Software Product Development Partner: Why Strategy, Customisation, an...
-fm-converted.png)
The power of CRM's and post COVID-19 technology adoption | Jim Goldfinger
-fm-converted.png)
Let Data Be Your Guide: Adapt to Become Digital First
-fm-converted.png)
Customertimes Cares: Making Strides to Help Our Communities in Eastern Europe
-fm-converted.png)
Salesforce and Tableau – the perfect combination for these challenging times
-fm-converted.png)
Rethinking HCP Interaction in the Midst of the New Normal
-fm-converted.png)
Improving marketing engagement using actionable intelligence
-fm-converted.png)
My 2019 Trailblazer Story
-fm-converted.png)
CV-19 highlights the importance of digital transformation
-fm-converted.png)
The Evolution from Systems of Engagement to Systems of Agility
-fm-converted.png)
The Next Normal for Life Sciences Sales Calls
-fm-converted.png)
Never a Better Time to Give Back and to Put Life in Perspective
-fm-converted.png)
CT partners with Salesforce in a time of need for Health Care providers
-fm-converted.png)
Data is the New Oil
-fm-converted.png)
Lessons learned from my years as the CEO of Customertimes
-fm-converted.png)
Why do you love working with Customertimes?
-fm-converted.png)
Where is the real value in CRM?
-fm-converted.png)
What makes Customertimes different?
-fm-converted.png)
Salesforce World Tour 2019
-fm-converted.png)
Lightforce : sharing experience Salesforce / Customertimes
-fm-converted.png)
Wella
-fm-converted.png)
PDI - CT Mobile
-fm-converted.png)
CT Pharma / CT Mobile - May 2018
-fm-converted.png)
CT Mobile Use Case for Luxury Goods - Cartier
-fm-converted.png)
Rethinking Your Open Banking Journey with MuleSoft
-fm-converted.png)
Customertimes Solution for Life Sciences
-fm-converted.png)
Customertimes is recognized by Promotion Optimization Institute in the Vendor Pa...
-fm-converted.png)
Customertimes at MEDICA/COMPAMED 2014 – Düsseldorf
-fm-converted.png)
CT Mobile - Full Featured Sales force Offline
-fm-converted.png)
CT Mobile - Salesforce Based CLM Solution for Your Business
-fm-converted.png)