Sr. Director of Marketing

Remote

Customertimes is hiring a Senior Director of Marketing. Must be a high-energy leader with previous B2B and global marketing experience who can thrive as director of a world-class global marketing team.

About the role:

Customertimes is in a high-growth phase, making this is an incredible opportunity for the right individual to help shape and grow a world-class global marketing team. This job requires a high energy person who views challenges as opportunities. Read no further if this does not describe you. Reporting to the CMO, the Sr. Director of Marketing is a strategic management position that also requires someone willing to roll up their sleeves and do what it takes to create and execute an impactful revenue-based marketing strategy. In addition to owning CT’s brand and message, you will provide management oversight of regional and global marketing functions, ensuring KPIs are met or exceeded.

Essential Functions:

  • Work with senior leadership, sales, and other key stakeholders to formulate and implement a compelling brand and marketing strategy that supports Customertimes’ strategic and revenue goals for the Marketing, Sales, Business Development, Channels & Alliances, and Verticals teams.
  • Oversee the planning, development and production of marketing campaigns, an ABM strategy, collateral, events, and other marketing initiatives to build a strong company brand within the current and potential customer/partner base.
  • Design and manage marketing strategies for different geographies, business units, and verticals.
  • Further develop a social media, content management, and public relations plan designed to increase brand awareness in existing and new markets.
  • Plan and work with key stakeholders to execute a robust events program, including live and digital events.
  • Provide fair and inspirational leadership for the content, demand generation, and marketing operations teams with an emphasis on data analytics to ensure strategic and data-driven decisions are made.
  • Prepare and deliver weekly, quarterly, and annual reports and status updates on marketing initiatives.
  • Oversee the utilization of existing sales enablement and marketing technologies to support marketing and sales goals; evaluate the potential of new tools and technologies.
  • Continually monitor marketing activities to ensure compliance with governing laws and alignment with clients and vendors.
  • Facilitate clear, effective, and efficient communications across business units, business practices, and partner channels as well as internal departments.
  • Support the CMO with hiring and retaining a high-performing marketing team.
  • Support the CMO with budget creation and management.
  • Assist the CMO with the creation and maintenance of the Marketing Enterprise Process Map.

Requirements

  • Bachelor’s degree in marketing or a related field.
  • 7+ years B2B experience, global marketing experience, and 4+ years in a senior marketing manager, product marketing, brand manager, or market research role.
  • Understanding of SaaS and consulting services in general (experience with CRM, HLS, and Manufacturing verticals is a plus), including buyer segmentation and the selling process.
  • Must be a leader and a doer who handles scale and strategy well but is willing to roll up their sleeves and help execute.
  • Can work efficiently in a fast-paced environment – past start up experience a plus.
  • Strong understanding of data hygiene, management, and stewardship.
  • Analytically inclined with a solid understanding of Excel. Tableau or Power BI experience is a plus.
  • Strong background working with a state-of-the-art MarTech stack including, but not limited to: Marketo, ABM tools, CDN, CDP, Sales Enablement tools, etc.