The World’s Largest Furniture Retailer
SAP Marketing Cloud, SAP Cloud Platform, SAP Customer Data Cloud (Gigya), SAP Cloud for Customer, OpenText DAM
The company was looking for tools to help streamline their CRM processes.
They wanted to consolidate several disparate data sources to produce a Single Customer View.
Additionally, they needed functionality that would simplify booking and event management, loyalty management, and digital asset management.
The company implemented:
SAP Marketing Cloud
SAP Cloud Platform
SAP Customer Data Cloud (Gigya)
SAP Cloud for Customer
After an initial 3-month process, the implementation of these tools was split into 3-month cycles.
The company has streamlined operations by simplifying Marketing Campaign Execution.
They’ve improved their Loyalty Management and Booking and Event Management programs via the SCP application.
They’re able to secure Digital Assets Approval.
A Single Customer View allows them to offer improved customer support.