Leading Process Equipment Manufacturing Company
This organization’s process equipment solutions enable the manufacturing of LEDs, power electronics, hard drives, MEMS, and wireless chips. It is the market leader in MOCVD, MBE, Ion Beam, and other advanced thin film process techniques.
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/Company Profile
United States
80
Process Equipment
Sales Cloud
/Challenges
The organization struggled with their former Cloud CRM solution, which led to frustration and poor adoption
They were willing to consider Salesforce Sales Cloud, but they needed to be confident that it would integrate seamlessly with their SAP enterprise ERP system
/Solutions
They implemented:
Salesforce Sales Cloud with integrations to their existing lead management system
Einstein Analytics for detailed sales-focused dashboards
A custom-built deal management solution that can be leveraged by a broader set of key constituents
/Results
The company now has:
More accurate sales forecasting
Better visibility into sales activity for management
Improved usability, adoption, and business value for sales end-users
Improved sales efficiency and effectiveness