How CRM’s are enabling companies to take action on the data they collect…
Jim Goldfinger has been helping businesses leverage the power of customer relationship managers (CRM’s) for over 30 years. The company he works at, Customertimes, specialises in integrating business and technology to overcome business problems, with a specific focus on CRM systems. In this podcast episode, Jim shares some of the knowledge he has gained over his 30 year duration in the technology industry and also provides some insights into how technology adoption has and will continue to change post COVID-19.
In this podcast, Jim and Chris discuss:
The future of CRM’s for companies
The 360 degree customer view
Post COVID-19 technology adoption
Key time stamps:
0:35 – Jim’s career journey
1:40 – Jim’s ideal customer
3:32 – How has your ideal customer evolved
4:22 – How has the term “the 360 degree customer view” evolved?
6:27 – The future of CRM for companies
10:31 – You should know what customers want before they do
12:45 – Aligning a whole company towards a single goal
15:49 – What a customer would get for £100,000
18:50 – Advice to my younger self
21:00 – The future of “Customertimes”
22:00 – Issues arising whilst scaling a business
23:30 – Post COVID-19 technology adoption
24:45 – If I gave you £100,000 – What would you do?
26:00 – Quick fire questions
30:10 – Dead or alive: Who would you choose as a mentor?
Jim is the Chief Customer Officer at Customertimes. He has more than 30 years of experience in the enterprise software industry, having worked with both software and professional services companies ranging from venture backed start-ups to some of the largest software companies in the world. Jim has held management roles across Sales, Marketing, Product Management, Product Marketing, Professional Services, and Corporate Strategy, and he has personally helped 500+ clients across the globe leverage technology to improve customer-focused operations.