The World’s Largest Furniture Retailer

A multinational furniture conglomerate, this company designs and sells ready-to-assemble furniture, kitchen appliances, home accessories, and other items online and in stores to hundreds of millions of customers each year.

/Company Profile

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Location
Russia
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Industry
Manufacturing/Retail
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Solutions
SAP Marketing Cloud, SAP Cloud Platform, SAP Customer Data Cloud (Gigya), SAP Cloud for Customer, OpenText DAM

/Challenges

  • The company was looking for tools to help streamline their CRM processes.
  • They wanted to consolidate several disparate data sources to produce a Single Customer View.
  • Additionally, they needed functionality that would simplify booking and event management, loyalty management, and digital asset management.

/Solutions

The company implemented:

  • SAP Marketing Cloud
  • SAP Cloud Platform
  • SAP Customer Data Cloud (Gigya)
  • SAP Cloud for Customer
  • OpenText DAM

/Results

  • After an initial 3-month process, the implementation of these tools was split into 3-month cycles.
  • The company has streamlined operations by simplifying Marketing Campaign Execution.
  • They’ve improved their Loyalty Management and Booking and Event Management programs via the SCP application.
  • They’re able to secure Digital Assets Approval.
  • A Single Customer View allows them to offer improved customer support.