The World’s Largest Furniture Retailer
SAP Marketing Cloud, SAP Cloud Platform, SAP Customer Data Cloud (Gigya), SAP Cloud for Customer, OpenText DAM
- The company was looking for tools to help streamline their CRM processes.
- They wanted to consolidate several disparate data sources to produce a Single Customer View.
- Additionally, they needed functionality that would simplify booking and event management, loyalty management, and digital asset management.
The company implemented:
- SAP Marketing Cloud
- SAP Cloud Platform
- SAP Customer Data Cloud (Gigya)
- SAP Cloud for Customer
- OpenText DAM
- After an initial 3-month process, the implementation of these tools was split into 3-month cycles.
- The company has streamlined operations by simplifying Marketing Campaign Execution.
- They’ve improved their Loyalty Management and Booking and Event Management programs via the SCP application.
- They’re able to secure Digital Assets Approval.
- A Single Customer View allows them to offer improved customer support.