Leading Process Equipment Manufacturing Company

This organization’s process equipment solutions enable the manufacturing of LEDs, power electronics, hard drives, MEMS, and wireless chips. It is the market leader in MOCVD, MBE, Ion Beam, and other advanced thin film process techniques.

/Company Profile

Location
United States

Salesforce Users
80

Industry
Process Equipment

Solutions
Sales Cloud

/Challenge

  • The organization struggled with their former Cloud CRM solution, which led to frustration and poor adoption
  • They were willing to consider Salesforce Sales Cloud, but they needed to be confident that it would integrate seamlessly with their SAP enterprise ERP system

/Solution

They implemented:

  • Salesforce Sales Cloud with integrations to their existing lead management system
  • Einstein Analytics for detailed sales-focused dashboards
  • A custom-built deal management solution that can be leveraged by a broader set of key constituents

/Results

The company now has:

  • More accurate sales forecasting
  • Better visibility into sales activity for management
  • Improved usability, adoption, and business value for sales end-users
  • Improved sales efficiency and effectiveness