Large European Telecom Company
This company is one of the Europe’s largest universal telecommunication companies. They provide internet, cell phone, and TV services to more than a million customers.
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/Company Profile
Europe
Telecom
SAP CRM Loyalty, SAP for Telecom, Process Integration, BI and Analytics
/Challenges
As a major telecommunications provider, this company wanted to improve its loyalty program and gain better insights from their reporting in order to deliver an improved customer experience.
/Solutions
Customertimes implemented several tools to help improve business functionality, including:
CRM Loyalty to improve loyalty program management
SAP for telecom to streamline operations
Process Integration to automate and optimize business processes
Business Intelligence to improve analytical reporting
/Results
This Telecom company has significantly improved its loyalty program management, resulting in increased customer satisfaction. They’ve also established a more efficient, effective reporting process, which allows them to gain great insight from their data. The following BI functions have been established:
Loyalty program reporting
Ongoing marketing effectiveness analysis
Traffic reporting
Revenue and cost reporting
Profitability and negative margin