Global pharmaceutical company

This organization is a consumer health business that delivers important consumer medicines in France and across multiple EMEA countries.

/Company Profile

Location
France

Salesforce Users
100+

Industry
Pharmaceutical

Solutions
CT Pharma, CT Mobile, CT Presenter, Salesforce Service Cloud, Einstein Analytics

/Challenge

The company wanted to improve:

  • Integration of field sales team and telesales
  • Order taking capabilities
  • Contract management and self-service capabilities for pharmacies
  • Integration with ERP and external data providers

/Solution

The company implemented:

  • CT product suite for field sales and telesales teams to cover the majority of sales processes: contract management, order management, event management, etc.
  • Service Cloud to improve the customer service experience
  • E-Signature by Docapost to facilitate contract management online and offline
  • Einstein Analytics to boost business intelligence by leveraging SFA, ERP, and external data

/Results

Since their implementation, the company has gained improvement in several key areas:

  • Improved activity planning and execution across various sales teams.
  • Fully offline mobile app for field sales
  • Better collaboration between field sales and telesales teams
  • Order taking with exact price calculation available both for field sales teams and call-center agents
  • Fully digitalized contract management with e-signature
  • Integration with SAP and IMS OneKey
  • Integrated BI incorporating data from Salesforce, IMS/GERS, and SAP