Global cosmetics company
This organization is the world’s largest cosmetics company. It is committed to providing the best in cosmetics innovation to men and women around the world with respect for their diversity.
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/Company Profile
France
600+
Cosmetics
CT Pharma CPG, CT Mobile, CT Presenter, CT Vision, CT Scan, Sales Cloud, Service Cloud, Einstein Analytics
/Challenges
The organization wanted to unify and streamline all sales processes on a single offline platform across their European hubs. They were experiencing:
Low field efficiency for customer-facing activities
Insufficient retail agility and lagging time-to-market for new commercial products
Ineffective communication across disparate sales teams and channels
Inefficient, labor-intensive sales administration tools limited by a rigid legacy ERP system.
/Solutions
Customertimes worked with the client to implement:
A Salesforce-native vertical SFA solution based on CT Pharma CPG, CT Mobile, and CT Presenter
A tight integration with the company’s multiple ERP “hubs” across several countries
An AI-powered store check execution process enabled by CT Vision
/Results
This project was transformative for all of the company’s key commercial processes and led to:
Improved UX, plus a 100% offline mode of work for field sales teams
Higher field sales force efficiency with broad functional coverage for order management, sell-out management, and visit execution.
Continuous innovation leveraging Salesforce cloud platforms