Global biopharmaceutical business

This organization is known as a global, science-led pharmaceutical business. Their innovative medicines are used by millions of patients worldwide to treat disease areas such as cancer, cardiovascular, neuroscience, respiratory, and others.

/Company Profile

Location
United Kingdom

Salesforce Users
40

Industry
Life Sciences

Solutions
Clinical Design Memory Tool

/Challenge

  • The company had no organized manner to store and retrieve activities, content, or decisioning criteria for their Clinical Trial design process.
  • The company recognized this lack of institutional memory as a multi-million dollar problem, and attempted to solve it with custom, in-house developments.
  • Unfortunately, early attempts failed after being rejected by users as ineffective.

/Solution

They implemented the Clinical Design Memory Tool, built entirely on the Salesforce platform, which provides:

  • Complete visibility into current and previous projects at all levels
  • A highly collaborative, easy-to-use platform
  • Soft-coded categories that allow for re-usability across a multitude of similar use cases

/Results

While the solution was not compensatory for the users, the high adoption based on the points above led to:

  • Awareness and demand for this powerful platform to peripheral users
  • Socialization to other project teams to evaluate new use cases for institutional memory applications