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Lumber Liquidators

Lumber Liquidators, now LL Flooring, is US-based retailer of hardwood and vinyl flooring. Their mission is to make high-quality, beautiful flooring accessible to everyone

/Company Profile

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Location

United States

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Industry

Retail

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Solutions

SAP EEC (SD), SAP CRM, SAP GW, SAP EP

/Challenges

  • LL Flooring wanted to implement a 360° customer view to gain greater insight into their customer journey.

  • Duplicate customer entries made it difficult for their Sales team to get accurate information out in a timely manner.

  • Customer information was stored in different locations, leading to an incomplete picture of purchase history and required follow-up.

/Solutions

To help manage the way data is collected and stored, LL Flooring implemented a custom SAPUI5 application along with the following tools:

  • SAP ECC (SD)

  • SAP CRM

  • SAP GW

  • SAP EP

/Results

Finally, LL Flooring has a tool that collects data from different sources and compiles it into a single source of information about each customer. They’ve streamlined:

  • Sales documents, including quotes and sales orders

  • CRM-related data, like service tickets, complaints, and tasks

  • Product purchase history

  • Alerts requiring further action on behalf of a customer

  • Customer history with a powerful tool that finds and consolidates duplicate records

  • Navigation to portal apps and dashboards with SAP Portal