Tier 1 European Telecom Company
This company is its country’s largest provider of digital services and solutions. The company maintains a strong presence in all market segments, covering millions of households and mobile consumers, along with government and private organizations.
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/Company Profile
Europe
Telecom
CRM, Loyalty, ERP, Process Integration, BI and Analytics
/Challenges
As a major telecommunications organization, this company needed an integrated solution that would deliver an improved customer experience to their millions of customers. They also wanted to improve and update their loyalty program and gain greater insight into their data.
/Solutions
Customertimes implemented several modules to help improve functionality, including:
CRM to streamline their address database
CRM Loyalty to improve loyalty program management
SAP ERP to improve connectivity
Process Integration to automate and optimize business processes
Business Intelligence to improve analytical reporting
/Results
This Telecom company now has the integrated BI functionality it needs to deliver a seamless customer experience. The following solutions have been established:
Loyalty program reporting
Ongoing marketing effectiveness analysis and reporting
Ongoing customer reporting, including active customers, ARPU, and other segments
Traffic reporting
Loyalty program reporting
An integrated interaction center to provide visibility into the customer journey