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Global biopharmaceutical business

This organization is known as a global, science-led pharmaceutical business. Their innovative medicines are used by millions of patients worldwide to treat disease areas such as cancer, cardiovascular, neuroscience, respiratory, and others.

/Company Profile

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Location

United Kingdom

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Salesforce Users

40

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Industry

Life Sciences

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Solutions

Clinical Design Memory Tool

/Challenges

  • The company had no organized manner to store and retrieve activities, content, or decisioning criteria for their Clinical Trial design process.

  • The company recognized this lack of institutional memory as a multi-million dollar problem, and attempted to solve it with custom, in-house developments.

  • Unfortunately, early attempts failed after being rejected by users as ineffective.

/Solutions

They implemented the Clinical Design Memory Tool, built entirely on the Salesforce platform, which provides:

  • Complete visibility into current and previous projects at all levels

  • A highly collaborative, easy-to-use platform

  • Soft-coded categories that allow for re-usability across a multitude of similar use cases

/Results

While the solution was not compensatory for the users, the high adoption based on the points above led to:

  • Awareness and demand for this powerful platform to peripheral users

  • Socialization to other project teams to evaluate new use cases for institutional memory applications