Global biopharmaceutical business
Clinical Design Memory Tool
The company had no organized manner to store and retrieve activities, content, or decisioning criteria for their Clinical Trial design process.
The company recognized this lack of institutional memory as a multi-million dollar problem, and attempted to solve it with custom, in-house developments.
Unfortunately, early attempts failed after being rejected by users as ineffective.
They implemented the Clinical Design Memory Tool, built entirely on the Salesforce platform, which provides:
Complete visibility into current and previous projects at all levels
A highly collaborative, easy-to-use platform
Soft-coded categories that allow for re-usability across a multitude of similar use cases
While the solution was not compensatory for the users, the high adoption based on the points above led to:
Awareness and demand for this powerful platform to peripheral users
Socialization to other project teams to evaluate new use cases for institutional memory applications